Aisle Planner is partnering with the industry's brightest minds in cities across the country to deliver a one-of-a-kind education and networking event focused on celebrating and fostering community, learning better business practices, and taking full advantage of the most powerful software platform built for the modern event professional. Elevate your business with expert advice from your peers, insights behind the technology you use, and refreshing perspectives from across the industry.
Join us at AP|EX Boston, and become the most effective business boss you can be on Aisle Planner. #TheAislePlannerExperience #APEXBoston
Keri Ketterer Walter is the owner, planner, and designer of Always Yours Events, an award winning New England wedding planning company based in Boston and Cape Cod. With over a decade of experience in the luxury wedding industry, Keri created Always Yours with a wholehearted mission to create romantic, ethereal, and awe-inspiring weddings that leave a gorgeous lasting impression. Along with planning weddings and celebrations, Keri offers a signature mentorship program for planners, designers, and creative wedding vendors looking to take their businesses to new heights. Outside of her business, Keri is happy wife, dog mom, INFJ, winged eyeliner enthusiast, and a true crime addict.
With more than a decade of experience in the event industry, Renée Sabo knows exactly what it takes to design the wedding day her clients have always envisioned. Renée is the owner and lead wedding consultant of Urban Soirée, providing full-service wedding planning, design, and event management to couples in the New England area and beyond. Her heart beats for intimate, ethereal, and timeless celebrations, but she also has passion for educating aspiring wedding professionals and cultivating community within the industry. When she’s not working with brides- and grooms-to-be, you can find Renée on her podcast, The Confetti Hour, hosting candid conversations with the most inspiring guests or coaching fellow small business owners at Everyday Creative.
Francie Dorman is Co-Founder of 42 North and Co-Owner of Mavinhouse Events. 42 North is a full-service planning and design firm founded by two seasoned creative event producers with a specialty in distinctive weddings at private estates and non-traditional venues nationwide. Their newest venture, Mavinhouse Events, launched in 2019 bringing transparency and a modern approach to event production, offering clients a trusted partner through the entire process of planning their special event. 42 North has been named top planner in the U.S. by BRIDES Magazine, featured by Vogue, Martha Stewart Weddings, Town & Country, InStyle Magazine, and The Huffington Post.
Pinch Me Planning started in 2016 as an outlet for Christina's love of design. With many years of experience as a product developer, she soon recognized that wedding planning was the perfect combination of her creativity and business acumen. Christina's time is now focused on supporting amazing couples and making their perfect wedding vision a reality. Because at Pinch Me Planning, we believe that life is too short to do anything you don't love.
Renée Sabo // URBAN SOIRÉE
How to Seamlessly On-Board Your Clients + Vendors
Learn amazing tips and tricks from Renee as she teaches you how to successfully introduce both new clients and your vendor team into your project management system. Followed by an engaging hands on educational lesson led by Renee, you will go home fueled with the knowledge, understanding and tools you need to get started on your own onboarding system!
KERI KETTERER WALTER // ALWAYS YOURS EVENTS
Leveling Up Your Efficiency With Aisle Planner
Organized, prepared and ready for every question or need your clients throw at you... that's what you'll be feeling like after hearing Keri's amazing lesson on efficiency. Gain time (and your sanity) back by transforming all of your notes, documents and information into one easy place. Keri will walk you through how to create a resource and education hub for your clients and vendors that you can automate for all your business needs. Welcome back peace of mind (and extra time!).
GENERATION TUX: Elizabeth marcou
Powering the Personal Experience with Your Brand through Technology
In today's market, personal experience is the number one consumer purchase decision-making factor. Liz speaks to how you can put the tech behind your business to build the best customer experience, from their first impression of your brand to their blissfully-wed first kiss.
FRANCIE DORMAN + BRITT COLE // 42 NORTH
GREETABL: zoË scharf
Are You Leaving Money on the Table? Why the Customer Journey Matters
The always relatable Zoë Scharf, Co- Founder of Greetabl wants to know, “Are You Leaving Money on the Table?” Zoë’s refreshing outlook and guidance on why the customer journey matters will have you rethinking the way you currently engage with your prospective and current clients!